Our Academic Programs
Bachelor of Science Degrees
BS in Marketing
You may be a marketer if...
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You are a self-starter who wants to be compensated for what you achieve rather than what a standard wage scale limits you to. You may be a marketer who finds success in a professional sales career.
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You are a creative problem solver who enjoys analytical thinking and working with numbers. You may be a marketer who finds success in a marketing research career.
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You are the kind of person that is able to stay well-organized and move forward while balancing the multiple obligations of a working student. You may be a marketer who finds success in careers such as brand management, retail management, or distribution management.
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You are a creative person who loves to bring ideas to life with your design skills. You may be a marketer who finds success in careers as diverse as advertising or product development.
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You want to start your own business. You may be a marketer who finds success as an entrepreneur, the quintessential marketer.
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You enjoy helping other people solve their problems. Do you like to help others reach their goals? You may be a marketer who finds success in a professional sales career.
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You enjoy helping others when they can't help themselves. Or would you like to help make the world a better place? You may be a marketer who finds success in a career dedicated to advancing the cause of a not-for-profit or charitable organization to enable it to better perform its mission.
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You are really sort of unsure about what your career path should be. You may be an "undiscovered" marketer. Marketers can find career success in such a large and diverse variety of fields that the odds are good that, with the help of our faculty, you'll find your niche as you progress through the program.
Learn more about majoring in Marketing!
BS in Economics
A career as an economist requires knowledge of decision-making methods, the ability to analyze data relevant to making those decisions and the ability to reason critically about the results. Economists work in both the private and public sectors. In the private sector, successful organizations require personnel with the skills to gather and analyze information about the economic environment which can be used to develop business strategy and policy. In the public sector, virtually every decision made by governmental bodies requires an analysis of its economic ramifications.
Economics majors choose a Minor and additional elective courses in a field that fits their career goals—for example, those with an interest in environmental policy can elect a Minor in Environmental Studies. If you plan to go for a graduate degree, a major in economics is a good choice for a variety of graduate programs in addition to economics. For example, because of its emphasis on research and analytical reasoning, economics traditionally ranks near the top of undergraduate degrees earned by successful applicants to schools of law.
Learn more about majoring in Economics!
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Who sets the price of a Cincinnati Bengals 50 yard line ticket?
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Who creates game-night promotions for the Florence Freedom?
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Who created the marketing strategy for the new U.S. Women’s Professional Soccer league?
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Who decided that M&M’s would be Kyle Busch’s NASCAR sponsor?
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Who makes the soccer balls used by NKU's 2010 NCAA National Champion Norse?
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Who manages the Kentucky Wildcats' web presence?
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Who is responsible for operating the Great American Ball Park?
The answer to all these questions? People in the business of sport, of course. Whether amateur or professional, global or local, the sports and recreational industry continues to grow rapidly and provide a rich variety of career paths for business students. A small sampling of career paths in the sports industry includes event suppliers, event management and marketing, sports media, sports sponsorship, athlete services, sports commissions, sports lawyers, sports equipment manufacturing and distribution, sports and recreational facilities and facility suppliers, and team, league, and college athletics management and marketing.
Learn more about majoring in Sports Business!
Minors
Minor in Marketing
Three required courses provide a general introduction to organizations and their management, an overview of the practice of marketing in for-profit and not-for-profit organizations, and an analytically-oriented understanding of consumer behaviors in the marketplace. A wide choice of elective courses allows students to focus on their own specific interests in the field of marketing.
Learn more about minoring in Marketing!
Minor in Economics
Two required courses provide a general foundation in economic theory and application. Either can be used to fulfill a university General Education requirement in the Self and Society block. A broad choice of elective courses allows students to focus on their own specific interests in the field of economics.
Learn more about minoring in Economics!
Post-Baccalaureate Certificate Programs
Any student with a prior undergraduate degree is eligible to pursue a Post-Baccalaureate Certificate. You must meet all pre-requisites for courses in the program except class standing and certification. Waivers may be given for lower level, preparatory program courses completed as part of a previous undergraduate degree in a different field.
Certificate in Marketing Research
Marketing research is the gathering and analyzing of information used to assist organizations in decision making and has become a critical function for both for-profit and not-for-profit organizations of all sizes. The research industry is especially vibrant in the Greater Cincinnati area and career opportunities continue to grow. This program will provide the academic foundation and skills needed for many entry-level positions in the marketing research industry.
Learn more about the Certificate in Marketing Research.
Certificate in Applied Economics and Public Policy
This program is designed for students interested in acquiring knowledge and skills that will enhance their effectiveness in the area of applied economics and public policy. This set of courses provides students with the opportunity to develop critical thinking and problem solving skills and apply them to current economic issues.
Learn more about the Certificate in Applied Economics and Public Policy
Certificate in Sports Business
The business of sport, whether amateur or professional, global or local, continues to grow rapidly and provide a rich variety of career paths. This certificate program will prepare you for a variety of entry-level career opportunities in sports business and recreational management.
Learn more about the Certificate in Sports Business
If you have additional questions about our academic programs, please drop us an email at markets@nku.edu or phone the department office at 859-572-6582.