Minor in Marketing
Three required courses provide a general introduction to organizations and their management, an overview of the practice of marketing in for-profit and not-for-profit organizations, and an analytically-oriented understanding of consumer behaviors in the marketplace. A wide choice of elective courses allows you to focus on your own specific interests in the field of marketing.
Courses
• MGT 205 Business Management Principles
o Prerequisite: ≥ 30 credit hours
• MKT 305 Principles of Marketing
o Prerequisite: ≥ 60 credit hours
• MKT 320 Consumer Behavior
o Prerequisite: MKT 305 with a C or better
or
• PSY 304 Consumer Psychology
o Prerequisite: PSY 100
• Four (4) courses chosen from any 300-level MKT course, SPB 305, or SPB 308; or other with department’s advance consent
o Prerequisite: all require C or better in MKT 305; others may apply–consult catalog
A Very Important Notice
The requirements listed on this web page for the marketing minor are those contained in the current University catalog. You are responsible for meeting program requirements in your catalog of record—the catalog in effect when you entered NKU as a degree-seeking student. You can find an archive of previous catalogs here.
If you have additional questions about our academic programs, please drop us an email at markets@nku.edu or phone the department office at 859-572-6582.